Managing the epidemic while navigating the downs and ups of business
People all around the world have experienced a great deal of difficulty as a result of the new coronavirus, which first appeared in Wuhan City, China, in December 2019 and then expanded globally.
Globally, the COVID-19 pandemic has had an impact on about 200 nations.
In addition to the health sector, this pandemic has also had a fatal effect on the economy & tourism. Numerous establishments in the economic, culinary, and tourism sectors had to close because they couldn't withstand the COVID-19 storm.
The epidemic may have turned to be a horror for some people.
Most operators of tiny, small, and medium-sized businesses (MSMEs) had similar challenges across the board in the economic sphere. In order for their company to survive, they had to explore for alternate tactics.
In order to adjust, some business owners had to shift the nature of their primary source of revenue. They were aware of the huge changes the pandemic has brought about in terms of sales and clientele.
Although many MSME owners were forced to shut down their companies, some entrepreneurs were fortunate in keeping their companies open. They were able to overcome the challenges and defeat the pandemic.
The nation's economy has weathered the COVID-19 epidemic, in part due to the strong fundamentals that MSMEs contribute to, as according Coordinating Minister of Economic Research Airlangga Hartarto.
The Economic Policy Recovery Program, established by the government during the pandemic, has been used to allocate and raise funding for MSME recovery (PEN).
Additionally, it has provided a range of financial aid, including working capital credit guarantees, non-KUR interest rate subsidies, and microloans (KUR), as well as BPUM (micro business productive assistance).
MSME owners have begun to overcome challenges as the country enters a third year since the pandemic. They have newfound optimism and are anticipating a brighter life for their company.
Since December 2005, Achmad Sofian, 36, has been the proprietor of PT. Sofian Cakra Buana, a cow farm.
He said that the epidemic had a serious impact on sales.
The majority of his clients are restaurant patrons and market vendors, both of which were shut down during the outbreak, he explained.
Sofian, though, hadn't ever given up. Instead, he undertook a number of attempts to survive the epidemic, such as using the time to fatten calves in the cage.
He claims that the difficult time taught him to retain an optimistic outlook and look for possibilities. He added that we shouldn't allow failure or loss to traumatize us.
Of fact, there are distinctions among pre- and post- pandemic situations during a pandemic (conditions). Market demand decreased during the pandemic, but there would be plenty of business chances once it settles down, Sofian remarked.
Sahri Yanigsih, a native of Jakarta who has been operating her food store "Warung Sari" for 9 years, had some issues as well.
"The COVID-19 epidemic had a significant impact. The income also fell as a result of the sluggish product sales, she claimed.
She was going through a tough moment, but she made the decision to take action in order to live.
Yanigsih started by selling grains and side dishes before transitioning to food products, toys, and groceries.
The epidemic has taught us that we have to be adept at assessing the current situation and seeking out solutions to issues, which might have an impact on income, she said.
She added that prior to the epidemic, selling grains and side dishes would have allowed her to live comfortably. Her revenue was low during the pandemic, but now that the situation is better, business is picking up, and her income is beginning to rise.
Additionally, she continued, "I also need the money so I can restart my business."
While this was going on, Yohan Permadi with the lady, Ari Suci Marlina, attempted their hand at operating a restaurant using their combined experience as chefs at one of Jakarta's most well-known eateries.
They launched Fried Rice Hee Jo Gang Guan, a company that sells rice bowls, in 2020. Since their company had only recently begun, it was unaffected during the commencement of the epidemic.
Orders from consumers kept them busy as rice bowl sales showed no signs of stopping to climb.
They came up with a variety of new menus and offered lots of intriguing promotions to keep the business humming.
They both acknowledge that surviving in challenging circumstances as though a pandemic isn't an easy thing.
Nevertheless, there are learning to just be gained from such circumstances, they noted, including the need to strive to think optimistically and improve our time management and budgeting skills.
According to Permadi, not many adjustments occurred before, during, or after the epidemic because the company was still very new.
Marlina said her husband put in a lot of effort. He was still able to work when employees were let go from his place of employment since the company needed him.
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